:root {
  color-scheme: light;
  --paper: #f1f0e8;
  --paper-dim: #e6e5dc;
  --ink: #171914;
  --ink-soft: #272a23;
  --muted: #666a5f;
  --line: #c9c9bd;
  --signal: #d8fa55;
  --signal-dark: #a8c936;
  --hot: #ff6548;
  --white: #fffef8;
  --serif: Georgia, "Times New Roman", serif;
  --sans: Arial, Helvetica, sans-serif;
  --mono: "SFMono-Regular", Consolas, "Liberation Mono", monospace;
  --max: 1280px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
a { color: inherit; }
button, input, textarea, select { font: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
a:focus-visible, button:focus-visible, input:focus-visible, textarea:focus-visible, summary:focus-visible {
  outline: 3px solid var(--hot);
  outline-offset: 4px;
}
.skip-link {
  position: absolute;
  top: -60px;
  left: 18px;
  z-index: 100;
  padding: 10px 14px;
  background: var(--signal);
  color: var(--ink);
  font-weight: 700;
}
.skip-link:focus { top: 12px; }
.site-header {
  border-bottom: 1px solid var(--line);
  background: var(--paper);
}
.nav-wrap {
  width: min(var(--max), 100%);
  min-height: 82px;
  margin: auto;
  padding: 0 30px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 11px;
  text-decoration: none;
  font: 800 12px/1 var(--mono);
  letter-spacing: .055em;
}
.brand-mark {
  display: grid;
  place-items: center;
  width: 38px;
  height: 38px;
  background: var(--ink);
  color: var(--signal);
  font: 800 13px/1 var(--mono);
  letter-spacing: -.08em;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: clamp(18px, 3vw, 38px);
}
.nav-links a {
  color: var(--muted);
  font: 700 11px/1 var(--mono);
  letter-spacing: .035em;
  text-decoration: none;
  text-transform: uppercase;
}
.nav-links a:hover, .text-link:hover, .arrow-link:hover { color: var(--hot); }
.nav-cta {
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0 16px;
  background: var(--ink);
  color: var(--white);
  text-decoration: none;
  font: 700 11px/1 var(--mono);
  text-transform: uppercase;
  letter-spacing: .035em;
  transition: background .16s ease, color .16s ease;
}
.nav-cta:hover { background: var(--signal); color: var(--ink); }
main { width: min(var(--max), 100%); margin: auto; padding: 0 30px 72px; }
.hero {
  min-height: 650px;
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(330px, .9fr);
  align-items: center;
  gap: clamp(42px, 7vw, 96px);
  padding: 80px 0 92px;
}
.hero-copy { max-width: 700px; }
.eyebrow, .section-label, .section-kicker, .board-top, .board-bottom, .board-index, .board-label, .offer-overline, .price-overline, .output-top, .form-field label {
  font: 700 10px/1.4 var(--mono);
  letter-spacing: .085em;
  text-transform: uppercase;
}
.eyebrow {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 10px;
  margin: 0 0 26px;
  color: var(--muted);
}
.eyebrow-dot {
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--hot);
  display: inline-block;
}
.eyebrow-divider { color: var(--line); }
h1, h2, h3, p { margin-top: 0; }
h1 {
  max-width: 790px;
  margin-bottom: 25px;
  font: 900 clamp(58px, 7.2vw, 104px)/.91 var(--sans);
  letter-spacing: -.085em;
}
h1 em { color: var(--hot); font-style: normal; }
.hero-lede {
  max-width: 590px;
  margin-bottom: 28px;
  color: #4f5349;
  font-size: clamp(17px, 1.8vw, 20px);
  line-height: 1.55;
}
.offer-card {
  max-width: 590px;
  display: grid;
  grid-template-columns: 112px 1fr;
  align-items: center;
  background: var(--ink);
  color: var(--white);
  border-left: 7px solid var(--signal);
  padding: 17px 22px 18px 17px;
  gap: 18px;
}
.offer-price {
  color: var(--signal);
  font: 900 58px/.85 var(--sans);
  letter-spacing: -.085em;
}
.offer-copy { display: grid; gap: 5px; }
.offer-copy strong { font-size: 15px; line-height: 1.25; }
.offer-copy span { color: #d0d1c7; font-size: 13px; line-height: 1.4; }
.hero-actions {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 22px;
  margin-top: 26px;
}
.button {
  min-height: 50px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 15px;
  border: 1px solid transparent;
  padding: 0 18px;
  text-decoration: none;
  cursor: pointer;
  font: 800 11px/1 var(--mono);
  letter-spacing: .035em;
  text-transform: uppercase;
  transition: color .16s ease, background .16s ease, border-color .16s ease, transform .16s ease;
}
.button:hover { transform: translateY(-2px); }
.button-primary { background: var(--hot); color: var(--ink); }
.button-primary:hover { background: var(--signal); color: var(--ink); }
.button-light { background: var(--signal); color: var(--ink); }
.button-light:hover { background: var(--white); color: var(--ink); }
.text-link, .arrow-link {
  font: 700 11px/1.4 var(--mono);
  letter-spacing: .025em;
  text-transform: uppercase;
  text-underline-offset: 5px;
  text-decoration-thickness: 1px;
}
.hero-footnote { margin: 16px 0 0; color: var(--muted); font: 11px/1.5 var(--mono); }
.hero-board {
  min-width: 0;
  align-self: center;
  padding: 16px;
  background: var(--signal);
  color: var(--ink);
  transform: rotate(1.1deg);
  box-shadow: 12px 12px 0 var(--ink);
}
.board-top, .board-bottom {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  font-size: 9px;
}
.board-frame {
  position: relative;
  isolation: isolate;
  aspect-ratio: 16 / 10;
  min-height: 290px;
  margin: 15px 0;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(20px, 3vw, 34px);
  background: var(--ink);
  color: var(--white);
}
.board-frame::before {
  content: "";
  position: absolute;
  z-index: -1;
  inset: 10%;
  border: 1px solid rgba(255,255,255,.2);
}
.board-frame::after {
  content: "";
  position: absolute;
  z-index: -1;
  width: 62%;
  aspect-ratio: 1;
  right: -13%;
  top: -27%;
  border: 1px solid rgba(216,250,85,.52);
  border-radius: 50%;
  box-shadow: 0 0 0 22px rgba(216,250,85,.035), 0 0 0 44px rgba(216,250,85,.035);
}
.board-index { color: var(--signal); font-size: 9px; }
.board-big {
  position: relative;
  z-index: 1;
  margin: 28px 0 20px;
  font: 900 clamp(49px, 6vw, 78px)/.82 var(--sans);
  letter-spacing: -.09em;
}
.board-big em { color: var(--signal); font-style: normal; }
.board-orbit { position: absolute; right: 16%; top: 22%; width: 78px; height: 78px; border: 8px solid var(--hot); border-radius: 50%; }
.board-label {
  position: absolute;
  z-index: 1;
  background: var(--white);
  color: var(--ink);
  padding: 5px 7px;
  font-size: 8px;
}
.board-label-a { right: 8%; bottom: 24%; transform: rotate(-5deg); }
.board-label-b { right: 25%; bottom: 10%; background: var(--hot); }
.board-label-c { left: 7%; bottom: 8%; background: var(--signal); }
.board-bottom { color: var(--ink); }
.content-section {
  display: grid;
  grid-template-columns: 175px minmax(0, 1fr);
  gap: 38px;
  padding: 64px 0 70px;
  border-top: 1px solid var(--line);
}
.section-label {
  color: var(--muted);
  padding-top: 8px;
}
.section-content { min-width: 0; }
.section-kicker { margin-bottom: 15px; color: var(--hot); }
.honest-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(260px, .8fr);
  gap: clamp(28px, 7vw, 95px);
  align-items: start;
}
.content-section h2, .closing-band h2 {
  max-width: 760px;
  margin-bottom: 18px;
  font: 850 clamp(34px, 4vw, 56px)/.98 var(--sans);
  letter-spacing: -.07em;
}
.honest-copy { padding-top: 5px; }
.honest-copy p, .plain-note p:not(.section-kicker) {
  max-width: 620px;
  color: #55594f;
  font-size: 16px;
  line-height: 1.65;
}
.honest-copy p:first-child { color: var(--ink); font-weight: 700; }
.arrow-link { display: inline-block; margin-top: 9px; }
.section-heading { max-width: 680px; margin-bottom: 32px; }
.section-heading h2 { margin-bottom: 0; }
.steps-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.step-card {
  min-height: 220px;
  padding: 20px 18px 22px;
  border: 1px solid var(--line);
  background: rgba(255,255,255,.22);
}
.step-number {
  display: inline-flex;
  width: 34px;
  height: 34px;
  align-items: center;
  justify-content: center;
  margin-bottom: 24px;
  background: var(--signal);
  color: var(--ink);
  font: 800 11px/1 var(--mono);
}
.step-card h3 {
  margin-bottom: 10px;
  font: 800 20px/1.12 var(--sans);
  letter-spacing: -.04em;
}
.step-card p { margin-bottom: 0; color: var(--muted); font-size: 14px; line-height: 1.55; }
.section-action { display: flex; flex-wrap: wrap; gap: 28px; margin-top: 27px; }
.closing-band {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 28px;
  margin: 38px -30px 0;
  padding: 56px 30px;
  background: var(--ink);
  color: var(--white);
}
.closing-band > div { max-width: 720px; }
.closing-band h2 { margin-bottom: 0; }
.closing-band .section-kicker { color: var(--signal); }
.site-footer { margin-top: 0; background: var(--ink); color: var(--white); }
.footer-wrap {
  width: min(var(--max), 100%);
  margin: auto;
  padding: 32px 30px 24px;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 24px;
}
.footer-title { font: 900 16px/1 var(--sans); letter-spacing: -.03em; }
.footer-wrap p { margin: 8px 0 0; color: #c7c9bd; font-size: 12px; }
.footer-links { display: flex; align-items: center; flex-wrap: wrap; gap: 18px; }
.footer-links a { color: #d7d8ce; text-decoration: none; font: 700 10px/1.3 var(--mono); text-transform: uppercase; }
.footer-links a:hover { color: var(--signal); }
.footer-meta {
  width: min(var(--max), 100%);
  margin: auto;
  padding: 15px 30px 24px;
  border-top: 1px solid rgba(255,255,255,.18);
  display: flex;
  justify-content: space-between;
  gap: 16px;
  color: #9fa397;
  font: 9px/1.4 var(--mono);
  letter-spacing: .04em;
}
.footer-meta a { color: #c7c9bd; text-decoration: none; }
.page-hero {
  padding: 76px 0 52px;
  border-bottom: 1px solid var(--line);
}
.page-hero h1 { max-width: 940px; font-size: clamp(48px, 6vw, 82px); }
.page-lede {
  max-width: 740px;
  margin: 0;
  color: #55594f;
  font-size: clamp(17px, 1.8vw, 20px);
  line-height: 1.6;
}
.price-detail {
  display: grid;
  grid-template-columns: minmax(230px, .7fr) minmax(0, 1.3fr);
  gap: 56px;
  padding: 56px 0;
  align-items: start;
}
.price-panel {
  position: sticky;
  top: 24px;
  padding: 25px;
  background: var(--ink);
  color: var(--white);
}
.price-overline { color: var(--signal); }
.price-number { margin: 32px 0 7px; color: var(--signal); font: 900 clamp(90px, 12vw, 160px)/.8 var(--sans); letter-spacing: -.1em; }
.price-panel p { margin-bottom: 0; color: #d4d5cb; }
.price-explainer { display: grid; }
.price-rule {
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: 16px;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
}
.price-rule:first-child { border-top: 1px solid var(--line); }
.price-rule > span { color: var(--hot); font: 800 12px/1.4 var(--mono); }
.price-rule h2, .process-row h2 { margin-bottom: 7px; font: 800 23px/1.1 var(--sans); letter-spacing: -.045em; }
.price-rule p, .process-row p { max-width: 640px; margin-bottom: 0; color: var(--muted); font-size: 15px; }
.plain-note {
  margin: 18px 0 30px;
  padding: 25px 28px;
  border-left: 5px solid var(--signal-dark);
  background: var(--paper-dim);
}
.plain-note p:last-child { margin-bottom: 0; }
.process-detail { padding: 24px 0 46px; }
.process-row {
  display: grid;
  grid-template-columns: 65px minmax(0,1fr);
  gap: 22px;
  padding: 26px 0;
  border-bottom: 1px solid var(--line);
}
.process-row .step-number { margin: 0; }
.process-row h2 { font-size: clamp(24px, 3vw, 31px); }
.process-row p + p { margin-top: 12px; }
.process-row .process-hint { color: var(--ink); font-size: 13px; font-weight: 700; }
.brief-layout {
  display: grid;
  grid-template-columns: minmax(0,1fr) minmax(330px,.85fr);
  gap: 34px;
  padding: 48px 0 34px;
}
.brief-form { display: grid; gap: 20px; }
.form-field { display: grid; gap: 8px; }
.form-field label { color: var(--muted); }
.form-field input, .form-field textarea {
  width: 100%;
  border: 1px solid var(--line);
  border-radius: 0;
  padding: 13px 14px;
  background: var(--white);
  color: var(--ink);
  font: 15px/1.5 var(--sans);
}
.form-field textarea { min-height: 108px; resize: vertical; }
.form-field input::placeholder, .form-field textarea::placeholder { color: #929487; }
.form-hint { color: var(--muted); font: 11px/1.5 var(--mono); }
.brief-output { align-self: start; padding: 20px; background: var(--ink); color: var(--white); }
.output-top { display: flex; justify-content: space-between; gap: 12px; margin-bottom: 14px; color: var(--signal); }
.brief-output textarea {
  width: 100%;
  min-height: 260px;
  border: 1px solid #56594f;
  border-radius: 0;
  padding: 13px;
  resize: vertical;
  background: #22251e;
  color: var(--white);
  font: 13px/1.6 var(--mono);
}
.brief-output .button { width: 100%; margin-top: 12px; border: 0; }
.brief-output .form-hint { color: #c9ccbe; margin: 12px 0 14px; }
.brief-output .text-link { display: inline-block; margin-top: 6px; color: var(--signal); }
.faq-list { padding: 35px 0 54px; }
.faq-list details { border-top: 1px solid var(--line); padding: 20px 4px; }
.faq-list details:last-child { border-bottom: 1px solid var(--line); }
.faq-list summary { position: relative; padding-right: 35px; cursor: pointer; list-style: none; font: 800 19px/1.25 var(--sans); letter-spacing: -.035em; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after { content: "+"; position: absolute; right: 4px; top: -2px; color: var(--hot); font: 800 24px/1 var(--sans); }
.faq-list details[open] summary::after { content: "−"; }
.faq-list details p { max-width: 760px; margin: 13px 0 0; color: var(--muted); line-height: 1.65; }
.work-note { max-width: 900px; margin: 45px 0 65px; }
.work-note p:not(.section-kicker) { font-size: 19px; }
.error-page { padding: 120px 0; text-align: center; }
.error-page h1 { margin-inline: auto; }

/* Older reference pages remain accessible but are kept out of the index until reviewed. */
.article-header { padding: 68px 0 34px; border-bottom: 1px solid var(--line); }
.article-header h1 { max-width: 900px; font-size: clamp(42px, 5.4vw, 74px); }
.article-deck { max-width: 760px; color: var(--muted); font: 18px/1.6 var(--sans); }
.guide-meta { margin: 18px 0; color: var(--muted); }
.prose { max-width: 790px; padding: 38px 0 70px; }
.prose h2 { margin: 35px 0 13px; font: 800 30px/1.1 var(--sans); letter-spacing: -.05em; }
.prose h3 { margin: 26px 0 9px; font: 800 20px/1.2 var(--sans); }
.prose p, .prose li { color: #55594f; line-height: 1.7; }
.prose a { text-underline-offset: 3px; }
.prose ul, .prose ol { padding-left: 23px; }
.guide-list, .three-up, .principle-grid { display: grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 18px; }
.guide-list article, .three-up article, .principle-grid article { padding: 18px; border: 1px solid var(--line); }
.guide-list h3 { font: 800 19px/1.15 var(--sans); letter-spacing: -.04em; }
.guide-list p, .three-up p { color: var(--muted); font-size: 14px; }
.content-grid, .split-audience { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; }
.comparison-table { width: 100%; border-collapse: collapse; font-size: 13px; }
.comparison-table th, .comparison-table td { padding: 12px; border: 1px solid var(--line); text-align: left; vertical-align: top; }
.comparison-table th { background: var(--paper-dim); }
.tool-layout { display: grid; grid-template-columns: minmax(270px,.7fr) minmax(0,1.3fr); gap: 26px; padding: 36px 0; }
.tool-controls { display: grid; align-content: start; gap: 17px; }
.tool-controls label { display: block; margin-bottom: 6px; font: 700 10px var(--mono); text-transform: uppercase; }
.tool-controls input, .tool-controls select { max-width: 100%; }
.preview-stage { min-width: 0; padding: 18px; background: var(--ink); color: var(--white); }
.preview-meta { display: flex; justify-content: space-between; gap: 10px; color: var(--signal); font-size: 9px; }
.preview-frame { position: relative; margin: 18px auto 0; width: min(100%,640px); aspect-ratio: 16/9; background: #dad9ce; display: grid; place-items: center; overflow: hidden; }
.preview-frame canvas { display: none; max-width: 100%; width: 100%; height: 100%; object-fit: contain; }
.preview-frame.has-image canvas { display: block; }
.empty-preview { display: grid; gap: 5px; place-items: center; color: var(--ink); font: 800 24px var(--sans); }
.empty-preview small { font: 9px var(--mono); letter-spacing: .1em; }
.preview-frame.has-image .empty-preview { display: none; }
.duration-badge { display: none; position: absolute; left: 8px; bottom: 8px; padding: 2px 5px; background: rgba(0,0,0,.88); color: white; font: 700 9px var(--mono); }
.preview-frame.has-image .duration-badge { display: block; }
.preview-frame.no-duration .duration-badge { display: none; }
.preview-caption { margin: 14px 0 0; color: #d1d3c8; font-size: 12px; }
button:disabled { opacity: .58; cursor: not-allowed; }
@media (max-width: 900px) {
  .nav-wrap { gap: 16px; }
  .hero { grid-template-columns: 1fr; gap: 44px; min-height: 0; padding: 64px 0 70px; }
  .hero-board { width: min(100%, 580px); justify-self: start; }
  .honest-grid { gap: 28px; }
  .content-section { grid-template-columns: 1fr; gap: 13px; }
  .section-label { padding-top: 0; }
  .brief-layout, .price-detail, .tool-layout { grid-template-columns: 1fr; }
  .price-panel { position: static; }
  .closing-band { align-items: flex-start; flex-direction: column; }
}
@media (max-width: 640px) {
  .nav-wrap { min-height: 72px; flex-wrap: wrap; padding: 13px 18px; gap: 12px; }
  .brand { font-size: 10px; }
  .brand-mark { width: 34px; height: 34px; }
  .nav-links { order: 3; width: 100%; justify-content: flex-start; gap: 23px; overflow-x: auto; padding: 5px 0 2px; }
  .nav-links a { white-space: nowrap; font-size: 9px; }
  .nav-cta { margin-left: auto; min-height: 38px; padding: 0 11px; font-size: 9px; }
  main { padding: 0 18px 48px; }
  .hero { padding: 48px 0 55px; gap: 37px; }
  h1 { font-size: clamp(51px, 15vw, 78px); }
  .hero-lede { font-size: 17px; }
  .offer-card { grid-template-columns: 82px 1fr; gap: 13px; padding: 15px 14px; }
  .offer-price { font-size: 47px; }
  .hero-actions { gap: 17px; }
  .hero-board { transform: none; box-shadow: 6px 6px 0 var(--ink); padding: 12px; }
  .board-frame { min-height: 230px; padding: 22px; }
  .board-big { font-size: clamp(48px, 13vw, 66px); }
  .board-orbit { width: 56px; height: 56px; border-width: 6px; }
  .content-section { padding: 43px 0 49px; }
  .content-section h2, .closing-band h2 { font-size: clamp(34px, 9vw, 45px); }
  .steps-grid { grid-template-columns: 1fr; gap: 10px; }
  .step-card { min-height: 0; padding: 17px; }
  .step-number { margin-bottom: 14px; }
  .section-action { gap: 15px 22px; }
  .closing-band { margin: 30px -18px 0; padding: 42px 18px; }
  .footer-wrap { padding: 28px 18px 20px; align-items: flex-start; flex-direction: column; }
  .footer-links { gap: 12px 17px; }
  .footer-meta { padding: 13px 18px 20px; flex-wrap: wrap; }
  .page-hero { padding: 48px 0 35px; }
  .page-hero h1 { font-size: clamp(45px, 12vw, 66px); }
  .price-detail { gap: 24px; padding: 31px 0; }
  .price-number { font-size: 110px; }
  .price-rule { grid-template-columns: 35px 1fr; gap: 11px; }
  .process-row { grid-template-columns: 41px 1fr; gap: 12px; padding: 22px 0; }
  .process-row .step-number { width: 30px; height: 30px; }
  .brief-layout { gap: 22px; padding-top: 28px; }
  .brief-output { padding: 15px; }
  .brief-output textarea { min-height: 240px; }
  .plain-note { padding: 20px; }
  .article-header { padding: 45px 0 28px; }
  .article-deck { font-size: 17px; }
  .prose { padding-top: 27px; }
  .guide-list, .three-up, .principle-grid, .content-grid, .split-audience { grid-template-columns: 1fr; }
  .comparison-table { min-width: 620px; }
  .tool-layout { gap: 20px; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; transition-duration: .01ms !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; }
}